Philips
Mirror TV T'S A Mirror, Its a TV. IT'S Anything you want ! | |
Philips
today introduced the Mirror TV, a versatile 17-, 23- or 30-inch LCD display integrated
into a mirror. The Mirror TV uses a unique polarized mirror technology, which
transfers close to 100 percent of the light through the reflective surface. It
is the first product created at the Philips HomeLab, the companys research
incubator for future electronic products and technologies, to reach the commercial
market. The Mirror TV, which was demonstrated for the media in New York and Europe
today, is ideal for non-traditional viewing spaces when it is installed flush
to the wall Philips decided to commercialize the product after testing a
more sophisticated prototype with more than 200 consumers in its HomeLab research
facility, a fully functioning two-bedroom home that doubles as a scientific laboratory.
Philips HomeLab enables researchers to observe (with 34 hidden cameras and an
observation area) how people interact with new devices. Consumers who used the
Mirror TV prototype appreciated the ability to watch the news and traffic while
also shaving or brushing their teeth. Philips, the worlds largest
supplier of television display solutions for the hotel industry, initially plans
to market the Mirror TV to hotels, but also sees a market for the product in customized
home environments within the next few years. The Mirror TV is an important
step forward for consumer technologies, and for Philips, said Dr. Gottfried
Dutiné, CEO of Philips Consumer Electronics, From a technology perspective,
the Mirror TV craftily combines two important everyday functionalities; its
also an early example of the Philips vision of Ambient Intelligence in that the
technology is embedded and easy to use. Having been tested with real
people in the HomeLab, the Mirror TV also signifies Philips ongoing commitment
to understanding consumersand providing products and devices that meet their
needs. Mirror TV Enhances Aesthetics and Utilizes Space Philips
Mirror TV provides the solution to the ever-shrinking spaces in hotels and retail
environments. The design hides the electronics, giving spaces an architecturally
refined display and enhancing the upscale ambiance that hotels and retail environments
strive to provide guests. At up to 30 inches, the Mirror TV could be placed
on the wall as a centerpiece. |