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Advanced Plasma AI (Adaptive Brightness Intensifier) -70% Improvement in Peak Brightness.

Panasonic's unique Advanced Plasma AI increases the discharge cycles for dark scenes, and it has double the brightness control precision of our previous systems. The result is an unprecedented brightness of 650 cd/m2 - 70% increase in peak brightness compared with non AI plasma models. The TH-37PWD4 greatly expands the dynamic range of all images, from black to white peak. you get pictures that are exceptionally sharp, natural looking, and wonderfully bright.

Advanced Digital Signal Processing - Improved Moving Pictures

The TH-37PWD4 can provide smooth, natural looking moving pictures with excellent detail thanks to greatly improved precision in the False-Edge Predictor circuit. This circuit identifies areas where a moving picture is subject to degradation and dramatically reduces the picture noise there.

Flicker Free Pictures

Panasonic plasma display is able to display all input video signals in progressive format. This result in flicker-free pictures that are easy in the eyes.

3 Dimensional Progressive Scan

This function turns the interface signals used in present broadcasts into progressive scan signals for optimal performance in the dot matrix system of plasma displays. Our 3 Dimensional Progressive Scan extracts the interpolated data with the highest correlation from a total of 10 lines of image information for three fields (the present field and the fields before and after). This greatly decreases the blurry motion that tends to occur with the conventional systems, giving you clear, natural moving pictures.

Asymmetrical Cell Structure Panel

The TH-37PWD4 employs a panel with a unique asymmetrical cell structure that achieves both high brightness and crisp whites - a combination not possible with previous systems. The asymmetrical arrangement of the red, blue and green cells dramatically improved light- emitting balance of three primary colours. This reproduces purer whites while maintaining while maintaining a high level of brightness . The use of a wavelength-selective filter on the front panel and new green phosphors also expands the range of colour reproduction to the level of HDTV studio standards, resulting in rich, natural colour expression.

User Friendly Multimedia Display - HDTV Compatible

The TH-37PWD4 lets you take advantage of the superior picture quality available from today's most advanced media. It enables you to hook up digital component video inputs (Y, Pb, Pr) to the unit for viewing of DTV broadcasts in either HDTV (1080i or 720p) or SDTV (480p or 480i) formats. In order to view DTV programming , the TH-37PWD4 must be connected to a separate DTV set-top box.

UXGA PC Signal Compatibility

Built-in down converter - a Panasonic original - makes the TH-37PWD4 compatible with a wide variety of PC display modes. This converter automatically switches the scanning frequency depending on the input signal. It provides a horizontal scanning rate of 15.6kHz up to a very high 110 kHz, and vertical scanning of 45Hz to 120 Hz. The converter can process VGA, SVGA, XGA and UXGA modes, and display each in the 480p format.

Slot-Type Terminal Boards

Panasonic plasma display features a slot-type interface for easy expandability. The slot accepts a variety of optional terminal boards for a wide range of input sources, from composite video, S-video and RGB digital signals.

Ultra Thin, Lightweight Design

The TH-37PWD4 offers the powerful viewing impact of a 37-inch-diagonal screen in a unit that's only 89mm deep and weighs only 25kg. Using the optional equipment available you can install the TH-37PWD4 in places where you never before imagined having a large screen display.

Quiet Operation

We increased the panel's heat radiation efficiency, eliminating the need for a fan - and eliminating fan noise. The "silence engineering" gives you the kind of quiet operation that makes for a more pleasant viewing experience.

Low Power Consumption

A newly developed power supply circuit combines with improvements in the panel's light-emitting efficiency to reduce power consumption by 25%.

Screen Savers

Select from a total of three screen savers to minimise the risk of uneven phosphor aging. The white Bar Scroll is designed for ordinary still-image displays, Screen Reversal is for text-screen displays, and Side Panel Adjustments is for 4:3 mode images. All three can be started up in manual mode, or they can be set to automatically start/stop st present times at timer mode or for preset periods interval mode.

Set-up Functions for Easier Professional Use:

On-Screen Display Off:

Cancels the on-screen display when you are switching input sources ot there is no signal being input.

Initial Input Set:

Sets the input source (video, component video, RGB, PC) for when power is turned on.

Initial Volume Set:

Sets the volume level for when the power is turned on.

Maximum Volume Set:

Prevents the volume from exceeding the set level.

Fixed Input Selection:

"Locks" the input setting (video, component video, RGB, PC) so it cannot be inadvertently switched.

Restricted Button Operation:

Disables the front panel buttons (volume, input). Either butoon, or both, can be disabled.

Studio W/B:

Sets the colour temperature for camera shooting (3200K).

On/Off Timer Set:

Automatically turns the power on or off at preset times.

Remote Control Level Set:

Restricts the operation of the remote control. You can select User 1, which allows only basic operations, or User 2, which allows only power on/off.